The Postal Service is giving away $5,000 to every customer!* No joke!
In fact, this may be the most un-USPS-like business move I’ve seen the Postal Service make in the 36 years I’ve been involved with them. They are actually offering to give “tech credits” of up to $5,000 to customers who move to Full Service Intelligent Mail before the January 2014 deadline. Customers who do not move to Full Service IMb by January 2014 will not be eligible to receive postal automation workshare discounts.
You may be asking, “What’s Full Service IMb”?
Full Service IMb is a major change in how mailers prepare mail, pay postage, and obtain information about the mail once it’s placed in the mailstream. It will allow mailers to track every piece of mail from acceptance to delivery at no cost. Imagine – tracking information for a mail piece that costs 36 cents for postage! This kind of information is possible because Full Service IMb requires a unique serial number to be placed within each barcode on each mailpiece. It also requires electronic documentation and payment. With Full Service IMb, the USPS will know how much mail is going to show up today and where it is going to go! Businesses that use reply envelopes will even know how much money will show up in their mailbox tomorrow and the days to follow.
By offering the Full Service Technology Credit, USPS is acknowledging that meeting the Jan 2014 Full Service IMb requirement will take an investment on the part of the customer to upgrade both software and mailroom equipment. This requires a partnership with software and mail service providers to meet the criteria allowing electronic documentation to/from the mailroom and the USPS. No more hard copy postage statements.
Why not let the USPS give you a $5,000 credit against your postage? Especially considering you’ll have to upgrade to Full Service IMb by January to get a presort discount anyway?
I say “hats off” to the USPS for helping their customers make this happen. It’s what the USPS needs to do to help their customers stay “in the mail”.
*Here’s the “rest of the story”: In order to qualify for the Tech Credit, you must meet an annual mail volume of 125,000 pieces. If you are interested in some extra cash in your business’ postage budget, check this out: